Arrivals and check-in
Lobby of Bowie House. Room keys at the S-5! desk.


Two and a half days of keynotes, breakouts, and evening gatherings. Optional activities bookend the program.

Tuesday, March 23
Lobby of Bowie House. Room keys at the S-5! desk.
Courtyard. Western attire. Cash bar.
Main hall. Rob Haddock on the year ahead.
Wednesday, March 24
Plated, two seatings. Allergen cards at the door.
Product strategy update from the S-5! leadership team.
Choose one of three tracks. Sign-ups on the Register page.
Lunch outdoors, weather permitting.
Long-table dinner, Fort Worth stockyards catering.

Founder of S-5! and the leading voice on metal roof attachment and snow retention. Rob hosts the opening keynote and leads the strategy plenary.

Cross-functional panel covering channel, engineering, and operations priorities for the coming program year.

Walking tour of the historic district, cattle drive viewing, and a long lunch at the Star Cafe.

Four-ball scramble on Rockwood's Park Course. Pairings posted at check-in.